Sony ‘Isn’t Done’ With Developer Acquisitions, According To CEO
Microsoft has been on an acquisition spree, collecting a ton of high-profile developers within recent years. They aren’t the only ones snatching up some of the best developers the gaming community has to offer, however. Sony is also on the hunt for creators to make some incredible titles, including the recently announced purchase of Destiny 2 developer Bungie. After the billion-dollar deal, the company is now claiming that they aren’t quite done with expanding the PlayStation brand in the future.
While in a recent interview with GamesIndustry.biz, Sony Interactive Entertainment CEO and president Jim Ryan revealed that the company still has plans to acquire more developers after the recent confirmation that they’ll be acquiring Bungie. Similar to Xbox’s ambitions, the publisher hopes to improve their profile of developers in an effort to provide fans an optimal experience with multiplatform and live service titles. As Ryan said:
“We should absolutely expect more acquisitions. We are by no means done. With PlayStation, we have a long way to go. I will personally be spending a lot of my time with Bungie CEO Pete Parsons and the team at Bungie, helping make sure that everything beds down right and that autonomy means autonomy. But elsewhere in the organization, we have many more moves to make.”
While it might seem suspicious to fans that the company has announced the new acquisition so soon after Xbox revealed its proposal to Activision Blizzard, Ryan assured the decision wasn’t a response to their rival company. Deals of this nature take time to get underway, as the CEO stated that Sony had been in talks with Bungie for months prior to the recent announcement. “These conversations have been a number of months in gestation, and certainly pre-date the activity that we have seen this year,” he said.
Regardless of when the talks were underway, it does appear as though buying up developers is becoming a trend in the gaming industry. While gaming acquisitions are often pursued to bolster a publisher’s profile for exclusives, PlayStation has attested that Bungie will operate as an “independent subsidiary,” continuing to release games to other platforms and provide players with an optimal experience. How this will actually affect players remains to be seen but, it does at least seem things could move in multiple directions in the future.
Will the acquisition of various developers under big publishers like Xbox and Sony further divide the various consoles, or will it break down the long-standing barrier built up by the console wars? Let us know your thoughts on Sony’s attempt at building out their developer profile and more in the comments section below. As always, don’t forget to follow Don’t Feed the Gamers on Twitter for 24/7 coverage of all things gaming and entertainment.
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Chris Calles1560 Posts
Known as "Stash" or Yippee Calles. He's a student of everything, avid adrenaline junkie, and creator of random things. When he's not delving into a game, book, or movie - He's out teaching himself new things or taking part in some pretty epic adventures. You can find him on Facebook, Twitter, Instagram and Tumblr.