It is understandably easy to forget that Code Vein is, you know, an actual video game. The title was announced over two years ago, and since then it has gone through enough delays that its release date was pushed back from 2018 all the way to the end of this month. Now, with the game on the cusp of being released, developer Bandai Namco has announced a limited-time campaign where fans can get a free copy of Code Vein just by donating some blood.

Bandai Namco announced the new collaborative campaign with the American Red Cross via its official Twitter account, revealing that it will be handing out free copies of Code Vein along with a “promo blood kit” to those that donate blood. It is unknown what the blood kit actually entails, though it may have something to do with the outfits worn by both Io and Louis.

The Lost aren’t the only ones who need your blood! On September 27th, celebrate the #CODEVEIN launch by donating blood to those in need.

Follow the link to pre-register and learn more about our Blood Drive during TwitchCon weekend: https://t.co/MvAkM5H5NZ pic.twitter.com/h7rKIGaeED

— Bandai Namco US (@BandaiNamcoUS) September 22, 2019

There is of course a catch, as the only location where this campaign takes place is at 170 Sixth Ave in San Diego, CA. Those that would like to learn more about the blood drive in question can do so right here. Here’s the official description of Code Vein for those interested:

“In the not too distant future, a mysterious disaster has brought collapse to the world as we know it. Towering skyscrapers, once symbols of prosperity, are now lifeless graves of humanity’s past pierced by the Thorns of Judgment. At the center of the destruction lies a hidden society of Revenants called Vein. This final stronghold is where the remaining few fight to survive, blessed with Gifts of power in exchange for their memories and a thirst for blood. Give into the bloodlust fully and risk becoming one of the Lost, fiendish ghouls devoid of any remaining humanity. Wandering aimlessly in search of blood, the Lost will stop at nothing to satisfy their hunger. Team up and embark on a journey to the ends of hell to unlock your past and escape your living nightmare in CODE VEIN.”

Code Vein releases for PC, PlayStation 4, and Xbox One on September 27th. My full review for the game will also be available around that time.

So, thoughts on the new blood drive campaign? Those that live in or around San Diego, plan on donating blood for a free copy of the game? Let us know in the comments section below, and as always, stay tuned to Don’t Feed the Gamers for all the latest gaming and entertainment news! Don’t forget to follow DFTG on Twitter for our 24/7 news feed!