Assassin’s Creed Odyssey contains plenty of amusing easter eggs. Both The Legend of Zelda and Black Panther received positive nods from Ubisoft’s latest masterpiece. However, not everyone is smiling over their in-game mentions, including one of the company’s biggest rivals.

Ubisoft inserted a clever line of dialogue into its Minotaur quest line, throwing shade at EA. In order to face the mythical beast, players must collect several tokens by completing challenges. A Trial Master heads up each challenge, which is where the slight begins to take shape. The master in charge of the Trial of Strength gives you a choice: fight him for the token, or simply pay him for it. Seems like a typical RPG choice so far.

If you then proceed to the Trial of Accuracy, though, the burn begins to heat up. That Trial Master only asks you to find his sons without any second option. Kassandra/Alexios can then ask about a quick payout instead of a challenge. The Trial Master then quotes EA in shaming the protagonist.

“You want to pay to win? That’s, uhh… Aren’t you a warrior? Where’s your honor? Where’s your sense of pride and accomplishment?” (Shade begins at 6:40).

If you don’t understand, that’s a line EA dropped regarding the loot box controversy surrounding Star Wars Battlefront II. In essence, they were defending their absorbent in-game pricing which pushed players towards micro-transactions. Players knew how ridiculous it was immediately. The post became the most downvoted comment in the history of Reddit (and, eventually, the inspiration for a hilarious mod). EA eventually rectified the situation, but failure after failure after failure followed anyway. It became so bad that Disney is considering multiple companies (including Ubisoft) to take over EA’s Star Wars license. I personally love Battlefront II, but EA dug their own hole here.

This isn’t to say Ubisoft is innocent of pushing in-game purchases. Assassin’s Creed Odyssey offers players the option to buy loads of additional content, including XP boosts. They’ve also made some, uh, interesting partnerships to promote additional sales. However, players can access the full game—DLCs not withstanding—without ponying up extra cash. The ridiculously high price regarding Battlefront’s heroes created an imbalance in the Force. Let’s also note that Ubisoft’s loot box system isn’t under criminal investigation in Belgium. EA may be angry about Ubisoft’s shaming easter egg, but they shouldn’t act like they didn’t earn it.

Assassin’s Creed Odyssey is now available for PC, PlayStation 4, and Xbox One. It’s already the franchise’s fastest selling game for the current generation of consoles. You can read our full review here.

What say you, gamers? Is Ubisoft’s easter egg fair or foul? Let us know in the comments below. For more gaming news and updates, be sure to follow DFTG on Facebook and Twitter!