Ubisoft Executive Says The Games Industry Is Missing A Soul

Ubisoft is raising expectations high in the gaming industry and projects never seem to cease. With the popularity of the Assassin’s Creed franchise and its recent entry in Odyssey to their interest in reviving the Splinter Cell series by Tom Clancy. Without a doubt, there’s passion fanning the creative flame over at Ubisoft, but there’s much missing from video games. As a matter of fact, Ubisoft CCO Serge Hascoet has a few choice remarks on the business as a whole.

Sitting down with GameInformer, Hascoet is concerned about the gaming industry on a level beyond business. Having been integrated into the system for 30 years now, there’s something particularly important missing. A soul.

You know what is missing in this industry? A soul. Video games are about gaming, and gaming is not about entertainment, it’s about learning. When you learn, you have fun. But when we are just entertainment we are losing something. I question the team about what real benefits the player will take away from the game for their real life. Right now, we don’t do enough in this area. This is what excites me, how to make something that lets you have the most fun while also having something beneficial for your life.

That’s not to say that the business doesn’t have its merits. Why else would Hascoet remain faithful to video games after all these years? He prefaces the aforementioned with positive remarks first and foremost. It is “buzzing” and changes are occurring at a rapid pace. It is evolving quickly, churning out new possibilities and avenues like none other. He said:

There are so many things to be excited about; it’s a marvelous industry. Everything changes very quickly. VR was a buzzing last year and it’s still my favorite technology. One day it will be the most important thing. It’s not there yet. But China is here. And free-to-play games, like Fortnite, are a part of a newly exciting space. We have new spaces everywhere. Our business is full of possibilities.”

That’s as honest as anyone will get in terms of an industry as an entirety. It’s mindful to understand that Hascoet isn’t saying “there’s no hope.” It’s simply pointing out an area for working opportunities and maybe the some introspection should be involved. Passing on a question to you – do you think Hascoet’s sentiments are over analytical? Do you believe he’s generalizing too much, or can you relate to what he has to say? Let us know what you think in the comments section below or start a conversation on DFTG Facebook page. To stay up to date on gaming news as it happens, follow us on Twitter! Here’s some of our latest:

Hoi Duong2131 Posts

Hoi is an elusive figure at DFTG, whose favorite past-times include chillin' in the Fade, reading manga, watching anime, collecting novelty items, and gaming.


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