Given the size of the biggest video game companies in the industry, cross-promotions and ventures outside of gaming have been quite common throughout the medium’s history. There have been everything from Domino’s Pizza Final Fantasy XV and Sonic the Hedgehog Puma shoes tie-ins.That said, Microsoft and Lynx have announced that they are working together to create a new line of official Xbox body spray and soap, so that players can smell like a true gamer.

As reported on GameSpot, Microsoft and Lynx announced their new line of Xbox hygiene products. Lynx (better known as Axe in the United States) announced that they will be making Xbox body wash and deodorant that will be released in Australian and New Zealand retailers starting this July.

Lynx Xbox is a fresh scent of pulsing green citrus, featuring top notes of kaffir lime and winter lemon, aromatic herbal middle notes of mint and sage, and woody bottom notes of patchouli and clearwood. Containing a range of natural essential oils, the Xbox Lynx range comes with a sleek new look and features a body spray, deodorant, and shower gel.”

There’s no word yet if Lynx or Microsoft have any plans to bring the products to other markets any time soon, but it is curious that this announcement would be made so close to E3. Given common complaints about events like E3, these would certainly be a fitting free promotional item to be given out to attendees. Still, this is quite a curious cross-promotion, but hopefully it catches on and we find ourselves with Super Mario mushroom-scented Old Spice in the future.

What do you guys think about the Xbox body spray and soap? Let us know in the comments below! Be sure to stay tuned for the latest Xbox news, such as the newly revealed purple Xbox One S bundle, here on Don’t Feed the Gamers! Follow us on Twitter to see our updates the minute they go live!