What comes to mind when you think about Nokia phones? Long-lasting battery life? Simple design? Monochrome screen? The chances are that it’s all of the above, alongside the brand’s infamy of being extremely durable. Nokia phones tend to hold a special place in people’s hearts, which is something HMD Global is looking to capitalize on. In an announcement made before the beginning of the Mobile World Congress tech show in Barcelona, the Finnish company has revealed that they are relaunching the Nokia cell phone brand, with a revamped 3310 model feature phone leading the way.

After stringing everyone along, Nokia gives the crowd what they wanted: a new 3310. #MWC17 @newscomauHQ pic.twitter.com/Iayiw3YpoS

— Nick Whigham (@NWWhigham) February 26, 2017

The 3310 is by far Nokia’s most iconic phone, having produced more than 126 million units before the company phased it out back in 2005. The relaunch of the popular phone will have a similar appearance to the original design, though this time around, the phone will have a sleeker look, as well as a color screen. The device will be available in four colors – red, yellow, grey, and dark blue. As it is a feature phone, its internet capabilities are practically non-existent, clocking in at just 2.5G connectivity, which, of course, is slower than 3G. Another impressive feature of the revamped 3310 is its battery life. On standby, the device has an amazing one month battery life, with 22 hours of talk time.

On the media side of things, the 3310 comes equipped with a barely-there 2 megapixel camera. Accompanying the camera is a microSD slot, so users will have plenty of space for their standard definition, slightly-fuzzy pictures. The phone comes with a modern version of the game Snake, which was also included in the original 3310.

Though a bit gimmicky, HDM Global is certainly going about reviving the Nokia phone brand the right way. With a hyper-competitive smartphone market, what better way to draw attention to their three new mid-range smartphones than to bring back such an iconic phone? Regardless of how these three smartphones shape up, getting the brand name back out into the public eye with Nokia’s most popular model is a smart move, which tech expert Ben Wood certainly agrees with.

The 3310 was the first mass-market mobile and there’s a massive amount of nostaliga and affection for it. If HMD had just announced three Android devices, they would have barely got a couple of column inches in the press.”

The new Nokia 3310 model will be available in Q2 2017, with a price tag of $51.

So, what are your thoughts on the revival of the super durable 3310? Do you plan on picking one up? Perhaps to use in place of pepper spray? Or are you still using your old one from the early 2000’s? Let us know in the comments section below, and come chat with us about it on Disqus! As always, stay tuned to DFTG for all your gaming, entertainment, and tech update needs, and come follow us on Twitter for our 24/7 news feed!