Earlier this year, Electronic Arts (EA) made USA Today’s Top 20 Most Hates Companies List, and for good reason. These past few years have seen the publisher gobble up numerous small studios, only to have it turn around and either run said studios into the ground, or take creative control over an established IP and turn it into something less than it previously was. More recently, it was discovered that EA had been building up Star Wars Battlefront II multiplayer in such a way that it would “coerce players into feeling they need to purchase crates,” aligning itself with the massive faux pas that is the pay-to-win mentality. Now, it appears that EA is attempting to put all of that behind them, especially with the upcoming release date of Anthem drawing steadily closer.

In a recent interview with GamesIndustry, EA’s chief design officer Patrick Soderlund revealed that there were two paths laid out in front of EA, and why it was so important to take one over the other. “You have to look at it from the perspective of what’s fair. Fair is the number one thing. When you buy a product from us, you should get full value for the money you spend,” Soderlund said.

I think it’s obvious we didn’t get Battlefront II right. So we have two options. We can either hide in the corner and pretend like we got it right and there’s nothing here to see, or we can admit the fact that we didn’t get it right, and we can course correct and show the world that we care. That’s the path we’ve chosen.”

This of course does not excuse the publisher from its numerous past missteps, though admitting that they were in the wrong on a significantly high level at the very least suggests that EA is learning from its mistakes. That said, actions speak louder than words, and we need only wait until the February 22, 2019 release date of Anthem to see how far EA has actually come. We deserve better from EA, and the publisher finally seems to be in agreement.

So, thoughts on the latest comments from EA? What about the company has upset you the most in recent years? Let us know in the comments section below, and as always, stay tuned to Don’t Feed the Gamers for all the latest gaming and entertainment news! Don’t forget to follow DFTG on Twitter for our 24/7 news feed!