UK Army Is Recruiting By Insulting Gamers, “Snowflakes” and “Me Me Me Millennials” (VIDEO)
The United Kingdom’s army has officially launched a recruitment campaign that targets gamers and various other tech-centric types, and looking on it now it is a wonder that this hasn’t been attempted sooner. The UK army has, of course, come under scrutiny for what is seeming to be a rather questionable attempt at filling its ranks by first insulting people, then turning and saying “oh but that’s a good thing, we can use that!” There is, of course, a video that accompanies the rest of the ad campaign, which can be seen below:
The new ad campaign, reported by The Guardian, is targeting “binge gamers,” “me me me millennials,” “snowflakes,” and more in a bid to play off of turning perceived character weaknesses into something the UK army can use, though the execution seems rather wanting. The full batch of posters can be seen below:
The campaign was reportedly designed to show how the army shoots past normal stereotypes and views people in a different light. “The army sees people differently and we are proud to look beyond the stereotypes and spot the potential in young people, from compassion to self-belief,” said Major General Paul Nanson. Defense secretary Gavin Williamson chimed in as well, referring to the campaign as “a powerful call to action that appeals to those seeking to make a difference as part of an innovative and inclusive team.”
It is unknown at this time as to whether or not the backlash received by the UK army will be enough to shutter the ad campaign, though if these posters are getting through to the younger folks, then ads like these may just be here to stay.
So, thoughts on the ad campaign? What do you think a United States army recruiting campaign would look like if it targeted millennials? Let us know in the comments section below, and as always, stay tuned to Don’t Feed the Gamers for all the latest gaming and entertainment news! Don’t forget to follow DFTG on Twitter for our 24/7 news feed!
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Ryan "Cinna" Carrier1514 Posts
Ryan is an editor and writer for Don't Feed the Gamers. When he isn't reading and writing, Ryan is likely considering yet another playthrough of Final Fantasy IX. He's also the DFTG cinnamon bun.