The Pokémon franchise is certainly no stranger to highlighting the absurdities of its lore, and fixating on specific creatures that embody the weirder side of its numerous monsters. The internet is abuzz about the newly released Magikarp Jump mobile game that celebrates the oft neglected and under-abled fish Pokémon, and The Pokémon Company has released strange material focusing on singular Pokémon in the past, such as the odd Slowpoke music video. Now, it appears they have decided to give the same treatment to their infamous magnet Pokémon with a new Magnemite music video.

The video seen above was posted to the Japanese Pokémon YouTube channel earlier this week, which mostly consists of live-action still shots of everyday settings with a small Magnemite hidden somewhere in the shot, paired with a very odd, but somewhat catchy song sung in Japanese and performed with electric sounds. Because the video is in Japanese, it refers to Magnemite by its Japanese name, Coil, which is further referenced by showing the Pokémon next to actual real-life coils. We also get quick glimpses of Magnemite in Pokémon Go, as well as a recent Pokémon 3DS game and a magazine showing Magnemite with strange hairstyles.

Considering the recent release of the Magikarp Jump game, some are theorizing that Magnemite might also get its own game, but either way, this bizarre video is sure to give a chuckle or two to those that are attracted to look its way. What do you guys think about this Magnemite music video? What Pokémon would you like to see have a music video focused on them? Let us know in the comments below!

Be sure to stay tuned for the latest Pokémon news, such as the Russian Pokémon Go player that faces jail time for playing the game in church, here on Don’t Feed the Gamers! Follow us on Twitter to see our updates the minute they go live!