Best Buy’s Gamers Club Reportedly Ending Soon
The end of an era is upon us, as Best Buy’s long-standing Gamers Club is seemingly coming to an end soon. The subscription service was part of the ‘Best Buy experience’ as a whole for those that refused to go to GameStop for games, though unfortunately all good things must come to an end. The news comes by way of a leaked email that appears to be from Best Buy’s internal systems, with the official due date of May 20th listed for the email to be sent out to all stores.
Only thing I can contribute to the Best Buy GCU reports is that 'GCU is dead', the memo pictured below was sent out today to employees and is real, current GCU members will get benefits until membership expires but cannot be renewed.
RIP GCU pic.twitter.com/T2t2L93wlW
— Wario64 (@Wario64) May 18, 2018
The lettering can be a bit difficult to read, so here it is below:
“For a variety of reasons, we have decided that our Gamers Club programs will not be accepting new members. This includes both the free Gamers Club membership and the Gamers Club Unlocked (GCU). Current members will continue to receive their benefits and we encourage everyone else to use our “My Best Buy” membership to receive perks, including receiving a $10 reward certificate when pre-ordering select, hot games.”
“This afternoon, POS will stop prompting for enrollment and employees should no longer offer Gamers Club Unlocked to new customers. The Gaming CRW will be updated to reflect this change.”
“All GCU collateral including POSA cards, Gaming CRW’s and signage must be removed from all the sales floor and front lanes immediately. Remove and hold all items in the warehouse for future EOL. The Merchandising team will do a final walkthrough on Sunday with a complete list of part numbers that must be removed.”
As of now there doesn’t seem to be a replacement for Gamers Club, though it may only be a matter of time before Best Buy makes an announcement.
So, thoughts on Best Buy’s Gamers Club going away? Will it dissuade you from shopping at Best Buy? Let us know in the comments section below, and as always, stay tuned to Don’t Feed the Gamers for all the latest gaming and entertainment news! Don’t forget to follow DFTG on Twitter for our 24/7 news feed!
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Ryan "Cinna" Carrier3026 Posts
Ryan is the Lead Editor for Don't Feed the Gamers. When he isn't writing, Ryan is likely considering yet another playthrough of Final Fantasy IX. He's also the DFTG cinnamon bun.
