Atari is Launching a New Wearable Technology Line Inspired by Blade Runner 2049
There is a lot of hype surrounding the upcoming Blade Runner 2049 release. With a brand new Blade Runner VR experience on the horizon, and a plethora of enticing trailers, there’s a lot to be excited about. Now there’s a new way to experience the world within Blade Runner while still showing off that fashionable side. Atari just announced a partnership between Blade Runner 2049 with NECA and Audiowear to create a limited edition line for fans to enjoy. The first in the Atari x NECA line would be the Speakerhats that can be seen below:
Atari will be joined by NECA, a company that has been a leader among collectibles and replicas within the entertainment world, we’ve even reviewed a few of their pieces in the past. This newly minted partnership marries fashion with technology in a world where both are prevalent in society. This new line of wearable tech for Blade Runner 2049 comes hot on the heels of the highly anticipated release for the film this October.
The first wave of these Atari Speakerhats have officially made their debut to provide an individual sound experience for the wearer on the go. There will also be a limited-edition Blade Runner 2049 Atari Speakerhat coming later on this Fall.
Atari Connect COO Michael Arzt had this to say in a recent press release to DFTG:
Atari has transcended its seminal gaming origins to become a true pop-culture lifestyle brand, but disruption remains deeply rooted in our DNA. With the recent reveal of our Ataribox project and now with Speakerhats, we envision a full range of connected personal devices that live at society’s intersection of entertainment, technology and social connectivity that legendary film worlds like BLADE RUNNER 2049 foretell. Our new products will speak to a whole new generation of Atari fans, while also honoring the decades of affection and devotion by our most loyal ones.”
As the gallery above shows, the Speakerhats will be in the standard baseball cap style and will be equipped with high-fidelity stereo speakers, as well as a microphone, that will be connected to a Bluetooth device or the wearer to listen to music/audio, phone calls, and other voice-related purposes. This hat is much more than just a simple Bluetooth piece of tech – it is also an immersive social experience as well. With the use of Social Synchronous Broadcast technology, users will be able to enable a “Multiplayer Mode”. This mode allows multiple Speakerhat wearers to simultaneously listen to a single audio stream at the same time in perfect synchronization. Whether it be a popular broadcast or just a catchy song, the “Multiplayer Mode” provides yet another way for people to interact.
As to why the push about Blade Runner 2049, NECA COO Joel Weinshanker had this to say:
“Blade Runner 2049 made a distinctive and memorable mark with its recent reveal trailer that skillfully captured and evolved the aesthetic presented in the classic original film. Atari was an enduring and essential element in the sequel’s filmakers’ world-building. The minute the new trailer hit, we started getting requests for Atari-branded Blade Runner 2049 products and knew we’d need to partner with Atari to satisfy the countless joint fans of both franchises.”
The limited edition Atari Blade Runner 2049 Speakerhats will later be joined by other Atari-branded products that will also include more wearable tech. Audio, gaming, and fashion will all play a vital role with the new line. What’s next for this new partnership has yet to be revealed but Don’t Feed the Gamers (DFTG) will continue to bring the latest in gaming news and entertainment.
To learn more about the line itself and to enter for a chance to win your very own and become a beta tester, you can check out the official website right here to see the collaboration for yourself.
Excited for Blade Runner 2049? Don’t forget to check us out on Twitter for live updates, including our favourite tech heads, 24/7. And to catch up on what’s the latest in the sci-fi universe, check out these other great news pieces:
Liana Ruppert578 Posts
With an arguably unhealthy obsession with Mass Effect, Liana has been an avid collector of gaming and comic memorabilia for well over two decades. With a passion for writing, gaming, and comics - she is currently working as Editor-in-Chief for the revival of Prima Games, with previous managing editor experience with several gaming publications including ComicBook.com, The Hollywood Reporter, TwinGalaxies, and other outlets. She is also the Co-Owner and Managing Editor for DFTG. You can find her on Twitter, Instagram, as well as several Facebook communities online.