It is difficult to argue with the fact that none of the current-gen consoles are “perfect.” The PlayStation 4 has begun to suffer publicly from Sony’s gated community policy, while the Nintendo Switch lacks the specs to go toe to toe with the likes of the PS4 and Xbox One, though there have been some recent notable exceptions. In regards to Microsoft’s console, the company has a rather glaring issue with its first party content, one that Xboss Phil Spencer has begun to rectify with the reveal of five new studios at E3 2018, and according to Spencer, they’re just getting started.

In a recent interview with CNET, Phil Spencer rather candidly agreed that a lack of first-party studios is a serious hindrance on the growth of the Xbox One. “I’ve been explicit that we needed to up our investment in our first-party studios, and at E3 we announced the addition of five new studios,” Spencer said. “I don’t think we’re done. People want to play great games on our platform.”

Spencer also discussed the overall expansion of the video game landscape, approaching the topic not as the Xbox boss, but as a someone that wants to see greater accessibility to the medium. “What I look at now is this opportunity where 200 to 250 million people will buy a console, whether it’s from us or Sony or Nintendo — or even something else out there that could be coming to the 2 billion people who play video games,” Spencer said. “And I say, ‘How can we enable the great content and stories that I see happening on my television screen, or my PC laptop to reach every screen in the world?’”

In addition to the prospect of a broadened scope for gaming as a medium, Spencer also talked about the changing landscape for game distribution thanks to subscription and streaming services, such as Netflix and Amazon Prime. “Look at television,” he said. “I think we’re at an interesting time with new business models, and I think about building some of the most creative and engrossing content we’ve seen from companies like Netflix, HBO and Showtime. That content gets consumed on all kinds of screens, but it’s designed for a large screen on the wall.”

We have great stories, characters and worlds in gaming that have been locked to certain screens because of the technical capability that you need to see that content. And we’ve really taken this view of, how can these characters reach more and more people on the planet?”

Video games are in a near-constant state of evolution, with the three major companies continuously pushing each other to stay at the head of the race. Between Microsoft’s forward-thinking leaders and Sony’s increasingly stale cross-platform policies, the PlayStation 4 may not be at the head of the pack for much longer. At this point, that is most certainly a good thing, as Sony has a lot to learn.

So, thoughts on Spencer’s promise to deliver more first party content? How do you feel about Sony’s cross-platform policy? Let us know in the comments section below, and as always, stay tuned to Don’t Feed the Gamers for all the latest gaming and entertainment news! Don’t forget to follow DFTG on Twitter for our 24/7 news feed!