Marital bliss can be wonderful, but most relationships require sacrifices on both sides in order for the relationship to work. For some, this may involve forcing yourself to like your in-laws. For others, hobbies such as video games may need to take a backseat for the good of the marriage. Jewelry retailer Helzberg Diamonds is apparently looking to bypass the nuances of relationships by offering a free Xbox One S with the purchase of a wedding ring. Yes, that’s right; get married, get an Xbox. The only stipulation to speak of is that those interested in the deal must spend $999 or more, which is an extremely easy thing to do when shopping around for a wedding ring. Below is the blurb from Microsoft regarding the special promotion:

To help spread love and joy throughout the holiday season, Helzberg physical and online retail stores will gift customers an Xbox One S Starter Bundle with purchases of $999.99 or more. The bundle is the perfect gift for gaming and entertainment enthusiasts. It includes an Xbox One S console and Xbox One controller, a three-month trial of Xbox Live Gold, and a three-month membership to Xbox Game Pass that gives access to over 100 great games.”

Of course, as with all moderately funny things, Reddit absolutely took off with the unique business strategy from Helzberg Diamonds. While some users are simply pointing out how silly of a promotion this is, others have embraced the hilariousness of the ad and put their two cents in. Here are a few of the more inspired comments:

1. trenviking: “If I have to get married I better at least get an X out of it!”
2. P7AC3B0: (Response) “Give it a few years, you’ll gain one but lose half your other belongs in the process.
3. D20Exclusive: “That’s a steal I get a free diamond ring with purchase of a Xbox one s for $999.”
4. Geodanger25: “Gift for her, gift for you seems like a awesome deal. when I go to Tiffany’s and drop bank all they give me is a blue bag.”
5. Vokun_: “That awkward moment when proposal nerves is messing with your head, you go down on one knee, ask her to marry you and realize you just handed her a Xbox One S instead of the ring.”

So, thoughts on the Helzberg Diamonds/Microsoft promotion? Would you hold out for a similar deal involving a PS4 instead? Let us know in the comments section below, and as always, stay tuned to Don’t Feed the Gamers for all the latest gaming and entertainment news! Don’t forget to follow DFTG on Twitter for our 24/7 news feed!