EA “Not Giving Up” On Battlefront 2 Microtransactions – Doesn’t Think Players Want A Pink Vader
Electronic Arts’ Star Wars: Battlefront 2 microtransactions fiasco is certainly one for the ages. An ending to the controversy is nowhere in sight, and players grow worrisome anticipating the company’s next move. EA CFO Blake Jorgensen recently tossed a bit of fuel onto the flames, stating that they are “not giving up” on the pesky paid in-game items.
During this year’s Credit Suisse Technology, Media & Telecom Conference, Jorgensen said they disabled microtransactions hours prior to Battlefront 2‘s launch “because the real issue the consumer had was they felt it was a pay-to-win mechanic.” He then went on to say EA is attempting to find the balance between players who have more time than money, and those who have more money than time. When asked why they didn’t solely designate cosmetic items to microtransactions, Jorgensen responded with the following:
The one thing we’re very focused on and they’re extremely focused on is not violating the canon of Star Wars. It’s an amazing brand that’s been built over many, many years. So if you did a bunch of cosmetic things, you might start to violate the canon. Darth Vader in white probably doesn’t make sense, versus in black. Not to mention you probably don’t want Darth Vader in pink. No offense to pink, but I don’t think that’s right in the canon.”
Blake then went on to praise the success of the game, even with the Battlefront 2 microtransactions controversy hanging overhead. He said that it is one of the best titles they have ever created and that they are “hearing that from the players who are actually playing the game and engaging in the game.” The “depth of the gameplay” and the title’s size are both “incredible,” says the CFO.
No time frame has been given as to when EA will re-enable the microtransactions in Battlefront 2, but they are “learning and listening to the community.” Despite all of the backlash, they will continue to push forward with their strategy. Here’s what Jorgensen said:
We’re not giving up on the notion of MTX. We’re learning and listening to the community in terms of how best to roll that out in the future, and there’s more to come as we learn more. But I would say we’re certainly not changing our strategy. We think the strategy of deeply engaging games, keeping the community together, and allowing people to play those games with new content coming via events over time is critical to the future of our business. We feel like we’ve nailed that in the sports games, and we’ll continue to try and find the best model that works in the non-sports games.”
All of that being said, it might be a little unfair to say players don’t want a pink Darth Vader. It could even be safe to say that a great deal of gamers love customization options, even if they don’t align with a notable franchise’s canon. Only time will tell what EA decides to do regarding Battlefront 2 microtransactions, but it’s likely that some people simply won’t be on board.
Star Wars: Battlefront 2 is currently available on PC, PlayStation 4, and Xbox One. Keep it tuned to Don’t Feed the Gamers as this story develops, and for other gaming news, check out the following:
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What say you, gamers? Getting sick of all this microtransactions business? What do you thing EA should do with the paid add-ons in their latest Star Wars title? Sound off in the comments section below, and be sure to follow DFTG on Twitter for live gaming and entertainment news 24/7!
Eric Garrett2269 Posts
Eric is an editor and writer for Don't Feed the Gamers. When he is not staring at a computer screen filled with text, he is usually staring at a computer screen filled with controllable animations. Today's youth call this gaming. He also likes to shoot things. With a camera, of course.