Battlefront 2 Loot Box Controversy Repeat To Be Avoided Moving Forward, EA Promises

Battlefront 2 Loot Box

There’s no denying that the Star Wars Battlefront 2 loot box controversy was the talk of the gaming community for quite some time around the game’s release. Needless to say, Electronic Arts didn’t handle the situation with the finesse many would have thought, but it looks like they are learning from their past mistakes and ready to move forward.

Speaking with The Verge, EA’s new chief designer discussed what the company has done to get past the Battlefront 2 loot box controversy. During the conflict surrounding the game’s release, Patrick Soderlund stated that making everything about loot boxes “had an effect on EA as a company and an effect on us as management,” which is completely understandable. After all, the situation led many to believe the end was nigh for EA. However, just before Battlefront 2 launched, the company pulled the pesky microtransactions. It was more like a bandage than an actual fix, but it did help. Beyond that, Soderlund spoke about what they plan to do currently and in the future:

We have taken significant steps as a company to review and understand the mechanics around monetization, loot boxes, and other things in our games before they go to market. For games that come next, for Battlefield or for Anthem, [players have] made it very clear that we can’t afford to make similar mistakes. And we won’t.”

The EA chief designer also noted that the whole reason behind the loot boxes to begin with was to ensure players kept coming back for more well after the game’s release. Obviously, this did not go according to plan. Here’s what he said:

But at the same time, we got it wrong. And as a result, we had to take very quick and drastic actions to turn everything off, and we’ve since worked and redesigned the progression system. People seem to appreciate what we’ve done, players are coming back, and we’re seeing stronger engagement numbers. People seem to think that for the most part, we got it right…we’ll have to be very cautious with what this means for future products.”

We’ll have to wait until the release of Anthem or the next Battlefield installment to see if EA is ready to turn things around. Keep it tuned to Don’t Feed the Gamers as this story develops, and for other gaming news going on right now, check out the following:

What say you, gamers? Are you convinced that EA has learned from the Battlefront 2 loot box controversy, or will they find some way to wiggle those pesky boxes into upcoming titles? Sound off in the comments section below, and be sure to follow DFTG on Twitter for live gaming and entertainment news 24/7!

Eric Garrett2269 Posts

Eric is an editor and writer for Don't Feed the Gamers. When he is not staring at a computer screen filled with text, he is usually staring at a computer screen filled with controllable animations. Today's youth call this gaming. He also likes to shoot things. With a camera, of course.


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