Ubisoft Montreal CEO Comments on Revisiting Older Franchises
While Ubisoft’s E3 presentation was full of new entries from its biggest franchises, fans may still question where some of them have gone. With games like Splinter Cell and Prince of Persia having not seen a title in many years, it begs the question as to whether or not these franchises have died. Ubisoft Montreal CEO Yannis Mallat responded to this question at a recent E3 discussion:
I like to think of the studio as a huge…creative collective. So, if some of the creative comes to us and says ‘Hey, by the way, I have this crazy idea’ about a brand that we haven’t done anything with for many years, we will listen.”
Mallat did note that part of what matters in these considerations is whether or not the world of gaming is open to such an addition. While fans may want it, the market plays a big role in what gets released. Here is what the Ubisoft Montreal CEO had to say about market concerns and the possibility of old franchises getting new titles:
There is a question of does it make sense, is there a market. But it’s open for the creatives to propose something.”
A major focus of the Ubisoft Montreal CEO is to nurture creativity within the development of their games. Allowing the creative minds behind Ubisoft to pitch their ideas openly has contributed greatly to their success. Mallat’s office specifically enjoys empowering their employees to bring new ideas to the table:
One of the best commitments we [made] was to nurture the creative side of the studio and make sure we build an environment where the people feel empowered, feel free to try, feel free to fail, feel free to express themselves.”
Ubisoft CEO Yves Guillemot holds much the same values as Mallat, stating that the company has a lot on their plate, but hasn’t forgotten its older franchises. Ultimately, it seems to depend largely on whether or not the minds employed by Ubisoft Montreal CEO Mallat and the company at large can come up with something big enough to get fans hooked and support the title.
Which Ubisoft franchises need to make a comeback? Were you disappointed that the likes of Splinter Cell or Prince of Persia didn’t make an appearance at this year’s E3? Join in on the conversation in the comments section below! As always, don’t forget to follow DFTG on Twitter for live gaming and entertainment news 24/7!
Charles Douglas734 Posts
Deep in the mountains of the south west lives a man who writes game editorials, makes YouTube Videos, and is an overall mega nerd. An avid believer in Unicorns, and your new all star line backer, Number 34, CHARLES DOUGLAAAAAAASSSS!!!!