Head of Xbox Games Marketing Confirms Partnership With Middle-Earth: Shadow of War

Shadow of War - Xbox Games marketing deal

Middle-Earth: Shadow of War is the freshly announced sequel to Monolith’s 2014 hit Middle-Earth: Shadow of Mordor. After the information for the upcoming game popped up on Target’s website, fans’ anticipation levels have been skyrocketing. In the latest news about the title, head of Xbox Games marketing Aaron Greenberg has confirmed that they have a partnership with Middle-Earth: Shadow of War.

Matt Allen, the director of technical art at Monolith, was recently interviewed by TechRadar about the upcoming title. After seeing this, Twitter user @BeastFireTimdog asked Greenberg if they had received the marketing deal for the game, to which Aaron replied, “Yes we are marketing partner for this title.” When Shadow of War was announced, Microsoft made their own statement saying it will be an Xbox Play Anywhere title, and that it will also be available for Project Scorpio, making it the first confirmed game for the launch of the upcoming console. This is why the confirmation from the Xbox Games marketing director shouldn’t come as a shock.

Getting back to that interview with Matt Allen, however, we got a little more information about Project Scorpio. Allen considers the working relationship with Microsoft to be “fantasctic”. In regards to Scorpio, he had this to say:

So far, we really like it. I don’t know how much they’ve revealed the specs, but it is an upgrade. It’s not just sort-of, ‘We’re going to upgrade some stuff.’ There’s things you can do with it. So, we’re pretty excited to be working with them specifically.”

He also seems to be enamored with the game being played on Scorpio with its 4K and HDR capabilities. “Until you’ve seen the game at 4K and HDR, it’s a different … you can watch it [in HDR] for a while, and after seeing it for a couple of months, you normalize it. Then you go back to not looking at it [HDR], and it actually is really different.” Until it is released, we can only imagine how incredible the game looks with that kind of detail. Middle-Earth: Shadow of War is set to launch on August 22 for PC, PlayStation 4, and Xbox One. There will also be versions for the PS4 Pro and Project Scorpio.

What say you, gamers? Are you glad to see the Xbox Games marketing deal with Shadow of War? Is your hype for the upcoming title through the roof? Can you not wait to see it in glorious 4K? Let us know in the comments section below or start a conversation over on our Disqus channel. While you’re over there, you can talk about this. Footage from The Last Jedi was shown at a Disney shareholders meeting and details have emerged about it. For live gaming and entertainment news 24/7, be sure to follow Don’t Feed the Gamers on Twitter.

Eric Garrett2097 Posts

Eric is an editor and writer for Don't Feed the Gamers. When he is not staring at a computer screen filled with text, he is usually staring at a computer screen filled with controllable animations. Today's youth call this gaming. He also likes to shoot things. With a camera, of course.


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