Xbox Boss Shares Thoughts On Google Stadia Reveal
Following weeks of leaks and speculation, Google’s grand entry into the gaming market has arrive in the form of Google Stadia. What the company unveiled during this year’s GDC was nothing short of astounding, its extremely capable streaming service able to replicate quality gaming performance across a myriad of digital devices. With all this literal game-changing going on, one has to wonder what traditional console-makers might think about such an innovation.
By way of an internal email acquired by Thurrott, Xbox boss Phil Spencer recently made his thoughts known regarding Google’s recent showcase. Spencer talked about how impressed he was with Google’s showcase and how it validates the strides Xbox has made in recent years. “We just wrapped up watching the Google announcement of Stadia as team here at GDC,” the email states. “Their announcement is validation of the path we embarked on two years ago.”
Today we saw a big tech competitor enter the gaming market, and frame the necessary ingredients for success as Content, Community and Cloud. There were no big surprises in their announcement although I was impressed by their leveraging of YouTube, the use of Google Assistant and the new WiFi controller.”
While there was appreciation on the part of Spencer, the Xbox head ultimately recognized the considerable competition Google presents. He proceeded encourage Xbox’s “good work” and the continued importance to “stay agile” in these “energizing times,” especially with E3 2019 just around the corner.
There has been really good work to get us to the position where we are poised to compete for 2 billion gamers across the planet. Google went big today and we have a couple of months until E3 when we will go big.”
“We have to stay agile and continue to build with our customer at the center. We have the content, community, cloud team and strategy, and as I’ve been saying for a while, it’s all about execution. This is even more true today. Energizing times.”
As Xbox is currently working on their own dynamic streaming service dubbed “Project xCloud,” Google Stadia likely inspires a bit more competition than other services. It wasn’t long ago when Phil Spencer announced Xbox Live for mobile devices, also confirming aspirations to put Xbox Game Pass on rival platforms, including the likes of PlayStation 4 and Nintendo Switch.
What do you think? Do you think Google Stadia may affect Xbox’s streaming plans? Let us know in the comments below and be sure to follow Don’t Feed the Gamers on Twitter and Facebook to be informed of the latest gaming and entertainment news 24 hours a day! For more headlines recently featured on DFTG, check out these next few news stories:
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Phone-browsing Wikipedia in one hand and clutching his trusty controller in the other, the legendary Eric Hall spreads his wealth of knowledge as a writer for Don't Feed the Gamers. Be sure to catch his weekly "Throwback Thursday" segment for a nostalgic look at trivia from the past.