Ubisoft Commits To Releasing Fewer Games, Will Focus On ‘Long-Term Engagement’
Very soon after the release of Assassin’s Creed Origins, Ubisoft knew it had a massive hit on its hands. While taking a year-long break from the Assassin’s Creed series may have left fans in the cold for a bit longer than preferred, the fantastic turnout from the ancient Egypt-centered game has given Ubisoft incentive to ease up on the reigns of some of its more popular series, and instead focus on “long-term engagement”. Simply put, if Ubisoft commits to fewer, higher quality games, everyone wins.
The news of Ubisoft’s recent phase shift comes by way of a recent financial briefing call in which the publisher discusses its recent successes, failures, and its plans for the future. According to Ubisoft CEO Yves Guillemont, said plans involve a new business model that isn’t as dependent on releasing new games. “Ubisoft’s success reflects the industry’s move towards a model that is less dependent on releasing a new game,” Guillemont said. “New releases now only represent a part of our business, which is now focused on long-term engagement with out player communities.”
Naturally the first thing that comes to mind when thinking about long-term engagement – after marriage – is DLC. Another topic of conversation during the briefing was how profitable DLC was over base games, which suggests that if Ubisoft commits to a business model that focuses on long-term engagement, profits will soar. The CEO also revealed that player communities have grown significantly thanks to multiplayer games, which typically generate more revenue over time than single player titles. As such, moving forward Ubisoft will likely continue to focus on both multiplayer and single player games, while at the same time developing more intricate plans for said titles for future growth throughout the lifespan of each game.
So, thoughts on Ubisoft’s commitment to quality over quantity? Let us know in the comments section below, and as always, stay tuned to Don’t Feed the Gamers for all the latest gaming and entertainment news! Don’t forget to follow DFTG on Twitter for our 24/7 news feed!
Ryan "Cinna" Carrier3026 Posts
Ryan is the Lead Editor for Don't Feed the Gamers. When he isn't writing, Ryan is likely considering yet another playthrough of Final Fantasy IX. He's also the DFTG cinnamon bun.