Nintendo Doesn’t Consider Xbox Or PlayStation As Competition (VIDEO)
Nintendo is a company that largely seems to follow the beat of its own drum, and this desire to do their own thing has served them both well and poorly over the years. For every great triumph, like the innovation of motion controls, there’s often a substantial failure to match, such as the Virtual Boy. It should be no surprise that the company isn’t really fazed by its console competition, even while PlayStation 4 and Xbox One continue their strides in both popularity and functionality.
Nintendo America president Reggie Fils-Aime recently upheld this independent outlook when speaking at this past week’s GeekWire Summit. Among talk of Nintendo’s history and current projects, Fils-Aime was eventually asked whether he considers Sony and Microsoft as competitors, to which he responded with a simple “I don’t.” Fils-Aimé elaborated that he actually considers the concept of “entertainment time” as his main competitor, the carefree time players have when not fulfilling essential duties like working, sleeping, or eating.
That time you spend surfing the web, watching a movie, watching a telecast of a conference; that’s all entertainment time that we’re competing for, minute by minute. So, my competitive set is actually much bigger than my direct competitors in Sony and Microsoft. I compete for time and when I do that, I have to be creative and innovative in order to win that battle for time.”
Aiming higher than the medium of gaming itself is a pretty big aspiration, but one certainly can’t argue when it has yielded some major success over the last year. So far, over 20 million units of the Nintendo Switch have been sold and a bevy of third-party developers have demonstrated their enthusiasm for the platform in releasing numerous high-profile ports. There’s even reports of an updated iteration of the hybrid console hitting stores sometime in 2019. You can check out Reggie Fils-Aime’s full conference below:
https://www.youtube.com/watch?v=BWP88izxPr0?disable_polymer=true&start=1360&end=1424
What do you think? Do you like that Nintendo tries to follow their own path, or do you feel it makes the company a bit out of touch? Let us know in the comments below and be sure to follow Don’t Feed the Gamers on Twitter and Facebook to be informed of the latest gaming and entertainment news 24 hours a day! For more featured Nintendo headlines, check out these next few news stories:
Eric Hall2712 Posts
Phone-browsing Wikipedia in one hand and clutching his trusty controller in the other, the legendary Eric Hall spreads his wealth of knowledge as a writer for Don't Feed the Gamers. Be sure to catch his biweekly "Throwback Thursday" segment for a nostalgic look at trivia from the past.
