Microsoft Studios Rebrands Itself As Xbox Game Studios
In a recent announcement from corporate vice president Matt Booty, it was revealed that Microsoft Studios will now be known as Xbox Game Studios. This is in an effort by the company to elevate the Xbox brand and push it beyond its consoles.
“At Xbox, we believe when everyone plays, we all win,” Booty said. “It’s why we’re passionate about building a portfolio of games for players across console, PC and mobile. As we’ve expanded our focus beyond the console, the Xbox brand has also evolved from its original roots. Today, Xbox is our gaming brand across all devices, no matter how or where you want to play, or who you want to play with.”
In that spirit, I’m pleased to share that we are changing the name of our game development organization from Microsoft Studios to Xbox Game Studios.”
Booty also mentions the 13 development teams that make up Xbox Game Studios and how they “are working hard to deliver incredible exclusives, original IP and all-new chapters from your favorite franchises.” Seven of those studios were acquired by Microsoft last year, including Obsidian Entertainment, Ninja Theory, Undead Labs, and more, and they are thrilled to see how these teams “maximize their creative potential as part of Xbox Game Studios.”
“As a gaming organization, we have never been in a better position to deliver a diverse line-up of exclusive games for Xbox fans now, and in the future,” Booty continued. It will certainly be interesting to see what’s next for the rebranded studio and all of its moving parts. Keep it tuned to Don’t Feed the Gamers as we learn more, and for other gaming goodness going on right now, check out the following:
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What say you, gamers? Are you glad to see Microsoft pushing the Xbox brand to new heights? Sound off in the comments section below, and be sure to follow DFTG on Twitter for live gaming and entertainment news 24/7!