Logitech Will Soon Acquire Gaming Headset Creator Astro for $85 Million
Logitech, one of the industry’s leading producers and distributors of computer accessories and hardware, will soon amass the console gaming headset maker ASTRO. For $85 million, the acquisition of ASTRO will be made official starting early next month. In light of the grand news, Logitech brand manager and vice president, Ujesh Desai believes that the brand new partnership will be a “perfect compliment” to their current line of PC gaming hardware.
ASTRO is the leading player for premium console headsets and is the preferred headset for console esports athletes. It’s a perfect complement to Logitech G’s focus on PC gaming and we couldn’t be more excited; we love the team, the brand and the products. Together, we want to make game play even more fun for gamers everywhere.”
For those of whom are worried about the company disappearing or there will be a change in product, that won’t be a problem. According to the their blog and press release, ASTRO’s “awesome products aren’t going anywhere”. In fact, Logitech believes that the two companies can come together and create better products for gamers everywhere despite their chosen platform. Even though ASTRO’s lines have a hand in each major gaming avenue (PC, Xbox One, and PS4), Logitech doesn’t dabble as much in the way of console gaming accessories.
Thus, it is expected that the investment will “help accelerate the long-term growth” of Logitech’s gaming area as a whole. It is the hope to introduce the headset makers internationally as well. Furthermore, the Co-Founder and President of ASTRO is looking forward to the alliance, praising Logitech’s branding and quality:
The whole team at ASTRO has always held Logitech and Logitech G products in the highest regard, so I’m ecstatic we are joining forces. ASTRO’s brand strength combined with Logitech G’s unrivaled technology and global distribution network is going to bring our products to even more gamers around the world.”
What do you think of Logitech attempt to expand their horizons with ASTRO? Do you believe it’s the right move or should they have just created their own line of console paraphernalia? Feel free to let us know in the comments section below or start your own conversation on Don’t Feed the Gamers official Facebook page. To stay up to date on gaming news as they happen, follow us on Twitter! Here are some of our latest:
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Hoi is an elusive figure at DFTG, whose favorite past-times include chillin' in the Fade, reading manga, watching anime, collecting novelty items, and gaming.
