It looks like the Entertainment Software Rating Board (ESRB) is finally taking that last step towards providing consumers with a warning on games that contain randomized loot boxes. The ESRB announced today that the company will begin assigning a new ‘Interactive Element’ to physical copies of games that include both in-game purchases and random items.

Back in April 2018, the ESRB began assigning Interactive Elements to games with In-Game Purchases and Users Interact notices. This latest step builds off the former notice by specifically denoting games that have loot boxes. According to the company’s website, the move has been done “to provide even greater transparency about the nature of in-game items available for purchase.”

#ESRB will begin assigning a new Interactive Element, In-Game Purchases (Includes Random Items).

Find out more in our new blog: https://t.co/LPhd5rl7VL pic.twitter.com/nO6p8r1yYJ

— ESRB (@ESRBRatings) April 13, 2020

There is, of course, some contention in regards to its verbiage and where the new notice will be placed. Many have already begun calling out the ESRB for not simply referring to it as gambling, while others are arguing that the notice should be placed inside the same box as the other warnings (Language, Violence, Nudity, etc) and not directly below it in its own field. Still, for now this extra bit of transparency is by no means a bad thing, even folks aren’t particularly happy about how it’s being accomplished.

So, thoughts on the new notice? Let us know in the comments section below, and as always, stay tuned to Don’t Feed the Gamers for all the latest gaming and entertainment news! Don’t forget to follow DFTG on Twitter for our 24/7 news feed!