Atari Is Suing Target Over New Foot Pong Game (VIDEO)
It appears that Atari is no longer playing around with Target. After a failed attempt with a cease-and-desist letter, the video game company has officially filed a lawsuit against the retailer over a game that is “an obvious, deliberate copy.”
In court documents that were acquired by The Blast, Atari believes Target is infringing on the Pong trademark with their foot-based version of the game. “Visually, Target’s Foot Pong is virtually identical in overall look and feel to the original Pong,” Atari says. “Practically, the only difference between Foot Pong and Pong is that, in the former, players use their feet rather than hands and the game is projected onto the floor rather than through a television or mobile device screen.”
Many people know of the classic Atari title Pong, which is essentially a digital ping pong game that features two bars as the paddles, a dotted line for the “net,” two side walls, and a large dot that acts as the ball. It’s safe to say that the title holds a concrete place in video game history. Target’s Foot Pong, on the other hand, not so much. The game in question can be seen in the video below:
According to the court document, Atari believes the retail chain “has profited from Foot Pong by attracting customers to Target stores, keeping customers in Target stores where they spend additional money, and generating positive word-of-mouth and goodwill for Target.”
As stated above, Atari did initially send a cease-and-desist letter to Target, but in the lawyer’s response, they stated that the retailer would not stop using it and “would not deviate from its planned use through March 2019.” That is likely when Atari decided to pursue legal action to the tune of at least $150,000 per registered copyright and at least $2 million per registered trademark.
Target has yet to issue a statement regarding Atari’s lawsuit, but we’re sure something will come of it soon enough. Keep it tuned to Don’t Feed the Gamers as this story develops, and for other gaming goodness going on right now, check out the following:
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What say you, gamers? Do you believe Target should have just taken down their Foot Pong game? Is Atari going to come away from the lawsuit on top? Sound off in the comments section below, and be sure to follow DFTG on Twitter for live gaming and entertainment news 24/7!
Eric Garrett2095 Posts
Eric is an editor and writer for Don't Feed the Gamers. When he is not staring at a computer screen filled with text, he is usually staring at a computer screen filled with controllable animations. Today's youth call this gaming. He also likes to shoot things. With a camera, of course.